Snapshot
November 06, 2014

Veltins signs on as naming rights partner for FC Schalke 04

Participating in this sponsorship deal:

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About Sponsor:

Brauerei C & A Veltins is a brewery in the west German city of Meschede-Grevenstein.

About Property:

Fußball-Club Gelsenkirchen-Schalke 04, commonly known as simply FC Schalke 04 or Schalke , is a German association-football club originally from the Schalke district of Gelsenkirchen, North Rhine-Westphalia. Schalke has long been one of the most popular football teams in Germany, even though major successes have been rare since the club's heyday in the 1930s and early 1940s. The football team is the biggest part of a large sports club with more than 100,000 members making it the second largest sports club in Germany. Other activities offered by the club include basketball, handball, and track and field.

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The Meschede-Grevenstein-based brewery first partnered the club back in 1997 and acquired the naming rights to the 62,000-seat stadium in 2005. It also has a pouring rights agreement in place with the side, which will run until 2023.
Read more at www.sportspromedia.com »
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