Snapshot
November 06, 2014

Vemma signs on as for Charlotte Hornets

Participating in this sponsorship deal:

Vemma logo Open uri20141112 64162 gkv2an?1415811476

About Sponsor:

Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every week, thousands of people join the company’s mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands – including Verve®, a healthy energy drink – coupled with the company’s rewarding business opportunity, help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of independent Brand Partners.

About Property:

The Charlotte Hornets are a professional American basketball team based in Charlotte, North Carolina, that competes in the National Basketball Association . They are part of the Southeast Division in the league's Eastern Conference. The team is largely owned by former NBA player Michael Jordan, who acquired controlling interest in the team in 2010. The Hornets play their home games at Time Warner Cable Arena in center-city Charlotte.

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The Bobcats have signed Vemma Nutrition Co. to a multiyear naming-rights deal for the north club at Time Warner Cable Arena. The team would not comment on the value of the deal, which industry sources estimated at six figures annually. It is the first time one of the two sideline clubs has been branded since the arena opened in October '05, Bobcats officials confirmed. The Vemma Lounge, serving Sections 104 through 106, contains a bar and upscale concessions operated by Levy Restaurants, the Bobcats' food and drink provider. Vemma, a six-year-old company based in Scottsdale, Arizona, distributes its products through a global network of independent brand partners operating in 50 countries. Vemma also receives scoreboard and LED ribbon board exposure, presenting sponsorship of the "Reading With Rufus" series tied to Vemma's Next children's formula, advertising in game programs, concourse table rights, digital presence at bobcats.com and opportunities to host events at a home game.
Read more at www.sportsbusinessdaily.com »
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