LOS ANGELES, July 11, 2013 /PRNewswire/ -- Viking Cruises (www.vikingcruises.com) has signed on as the official cruise line sponsor of The Hollywood Bowl for the 2013 concert season. Viking Cruises, which is based in Woodland Hills, will be the title sponsor of six Los Angeles Philharmonic concerts beginning with the July 16 performance of Elgar's Cello Concerto. The LA Phil sponsorship builds on the company's commitment to supporting cultural programming; Viking is also a national corporate sponsor of PBS' MASTERPIECE.