Vita Coco signs on as official sponsor for Big Ten Conference
Participating in this sponsorship deal:
About Sponsor:
Vita Coco is a coconut water brand founded in 2004 and headquartered in New York City. Vita Coco coconut water is sold at over 100,000 retailers nationwide, including Whole Foods Market, Kroger, Publix, Walgreens, CVS, 7-Eleven, Walmart, Costco, Target, Amazon.com, and hundreds of airports and universities. The brand is sold in 30 countries globally including UK, France, Germany, Japan and China.
About Property:
The Big Ten Conference (B1G), formerly Western Conference and Big Nine Conference, is the oldest Division I collegiate athletic conference in the United States. Despite its name, the conference consists of 14 members (as of 2017). They compete in the NCAA Division I; its football teams compete in the Football Bowl Subdivision (FBS), formerly known as Division I-A, the highest level of NCAA competition in that sport. The conference includes the flagship public university in each of 11 states stretching from New Jersey to Nebraska, as well as two additional public land grant schools and a private university.