Vita Coco signs on as official sponsor for CrossFit
Participating in this sponsorship deal:
About Sponsor:
Vita Coco is a coconut water brand founded in 2004 and headquartered in New York City. Vita Coco coconut water is sold at over 100,000 retailers nationwide, including Whole Foods Market, Kroger, Publix, Walgreens, CVS, 7-Eleven, Walmart, Costco, Target, Amazon.com, and hundreds of airports and universities. The brand is sold in 30 countries globally including UK, France, Germany, Japan and China.
About Property:
CrossFit is a branded fitness regimen created by Greg Glassman[1] and is a registered trademark of CrossFit, Inc.[2] which was founded by Greg Glassman and Lauren Jenai[3] in 2000.[4][5] Promoted as both a physical exercise philosophy and also as a competitive fitness sport, CrossFit workouts incorporate elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, girevoy sport, calisthenics, strongman, and other exercises.