Volkswagen of America, Inc. today announced an enhanced activation plan to expand its sponsorship as the presenting automotive sponsor of Verizon Center in Washington D.C. As part of this next stage of the sponsorship, the upper level concourse will now be officially called the “Penthaus,” a play off Volkswagen’s German roots. Home to the Washington Wizards, Washington Capitals, Washington Mystics and Georgetown Hoyas, Volkswagen will also familiarize fans with its brand through a host of fan-friendly offerings: a new Innovation Station educational exhibit, Max’s Lounge for corporate hospitality events, and the TDI Victory Box, showcasing VW’s eco-friendly motorsports properties. Verizon Center will begin its Volkswagen transformation in advance of this Saturday’s Wizards game against the Detroit Pistons. Installations will be completed in time for the NHL Playoffs.
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