Waterford Crystal signs on as official sponsor for Times Square New Year's Eve
Participating in this sponsorship deal:
About Sponsor:
Waterford Crystal is a trademark brand of crystal glassware, previously produced in Waterford, Ireland, though the factory there was shut down after the receivership of Waterford Wedgwood plc in early 2009.[1] Waterford Crystal is still produced in other locations throughout Europe, notably Germany and the Czech Republic, by the company WWRD Holdings Ltd. In 1966 Waterford's chandeliers were installed in Westminster Abbey for the 900th anniversary of the dedication of the abbey after Christoper Hildyard, a minor canon of the abbey for 45 years, convinced the Guinness family to pay for them.[15] Chandeliers hang in other notable buildings, such as Windsor Castle, and the Kennedy Center, Washington, D.C.[16] Waterford Crystal made the 2,668 crystals for the famous New Year's Eve Ball that is dropped each year in New York City's Times Square. The ball is a 11,875 pound geodesic orb, 12 foot in diameter and is lit by 32,256 Philips Luxeon Rebel LEDs.[17][18] Sporting trophies are also crafted by Waterford,[3] such as the Masters Series crystal shield trophies that are awarded to the winner of each of the nine men's professional tennis Masters Series tournaments, the AFCA National Championship Trophy that is awarded to the US college football team which finishes the season at the top of the Coaches Poll, and a representation of the Ashes urn that is presented to the winners of the Test cricket series between England and Australia. Also crafted by Waterford are the winning trophies for the French and German Grand Prix in Formula One, a bat and ball trophy presented at the final game at Yankee Stadium to Derek Jeter and a a glass tennis racket for Boris Becker.[3] They also design the trophies for the People's Choice Awards.[19]
About Property:
Since 1907, Times Square has been the center of worldwide attention on New Year’s Eve, ever since the owners of One Times Square began in 1904 to conduct rooftop celebrations to greet the New Year. Approximately one million revelers will fill New York City’s Times Square joined by over 198 million Americans and more than one billion television viewers worldwide who will ring in the new year watching the historic Times Square New Year’s Eve Ball Drop. The Times Square Alliance and Countdown Entertainment are the organizers of Times Square New Year's Eve. The Times Square Alliance works to improve and promote Times Square so that it retains the energy, edge and distinctiveness that have made it an icon of entertainment, culture and urban life. Countdown Entertainment represents the owners of One Times Square and the New Year’s Eve Ball.