WeatherTech signs on as title sponsor for United SportsCar Championship
Participating in this sponsorship deal:
About Sponsor:
WeatherTech products provide automotive interior carpet protection from mud, dirt, snow and more.
About Property:
The TUDOR United SportsCar Championship will be a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMSA). It is a result of a merger between two existing North American sports car racing series, the American Le Mans Series and Rolex Sports Car Series. The initial name of the series was announced on March 14, 2013,[1] while Rolex SA signed their Tudor brand to a five year title sponsorship deal.[2] The season is scheduled to begin with the Rolex 24 Hours of Daytona.
DAYTONA BEACH, Fla. (August 8, 2015) – As part of a “State of the Series” presentation that included the introduction of WeatherTech as new entitlement partner and the announcement of a 10-year extension of official partnerships with TUDOR and ROLEX, IMSA officials unveiled a 12-event schedule for the 2016 IMSA WeatherTech SportsCar Championship.
Read more at www.imsa.com »
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