WeatherTech sponsors Daytona International Speedway 06/2020 IMSA sports cars, a summertime staple at Daytona International Speedway for many years, are returning July 3-4, after a 10-year hiatus, with a new name – the IMSA WeatherTech 240 At DAYTONA – and a unique, patriotic logo design.

WeatherTech partners with Laguna Seca Raceway 03/2018 The County of Monterey and WeatherTech have come to terms on a multiyear naming rights agreement at the iconic motorsports and entertainment facility located at the County-owned Laguna Seca Recreation Area. Beginning April 2018, the famed 11-turn, 2.238-mile road course will be known as WeatherTech Raceway Laguna Seca.

WeatherTech signs deal with United SportsCar Championship 08/2015 DAYTONA BEACH, Fla. (August 8, 2015) – As part of a “State of the Series” presentation that included the introduction of WeatherTech as new entitlement partner and the announcement of a 10-year extension of official partnerships with TUDOR and ROLEX, IMSA officials unveiled a 12-event schedule for the 2016 IMSA WeatherTech SportsCar Championship.