Snapshot
November 17, 2016

Wrangler signs on as licensee for Universal Music Group

Participating in this sponsorship deal:

Data Data?1415810492

About Sponsor:

Wrangler is a manufacturer of jeans and other clothing items. The brand is owned by the VF Corporation, who also own Lee, JanSport and The North Face, among others. Its headquarters is in downtown Greensboro, North Carolina, with production plants in a variety of locations throughout the world. Wrangler International is now chaired by Dieter Jacobfeuerborn. Wrangler is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation. VF Corporation is a global leader in branded lifestyle apparel and footwear with more than 30 brands.

About Property:

Universal Music Group is an American multinational music company. It is the largest of the "big four" record companies by its leading market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of French media conglomerate Vivendi.

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Leading apparel brand Wrangler® and Universal Music Group Nashville (UMGN) announce today an innovative music content agreement that will bring unique, star-studded video to music fans across the globe. Kicking off with what is anticipated to be the most-watched country music live stream of all time, the online and mobile platform Wrangler Network (WranglerNetwork.com) will live stream George Strait performing at a historic Texas dancehall Wednesday, Nov. 16.
Read more at finance.yahoo.com »
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