Wrangler signs deal with Universal Music Group Leading apparel brand Wrangler® and Universal Music Group Nashville (UMGN) announce today an innovative music content agreement that will bring unique, star-studded video to music fans across the globe. Kicking off with what is anticipated to be the most-watched country music live stream of all time, the online and mobile platform Wrangler Network (WranglerNetwork.com) will live stream George Strait performing at a historic Texas dancehall Wednesday, Nov. 16.
Jagermeister partners with Universal Music Group NEW ROCHELLE, N.Y., March 31, 2016 /PRNewswire/ -- Casablanca Records, an imprint of Republic Records, and Jägermeister, the German herbal liqueur, are joining forces in a unique strategic marketing partnership. The alliance brings together one of dance music's preeminent labels with one of the top-selling imported liqueurs in the U.S.
The Director of Brand Partnerships will work alongside the Department Head to support the development and execution of strategic marketing partnerships that both drive revenue and incremental m...
Marriott signs deal with Universal Music Group The marketing partnership will bring live performances from Universal artists on-site at some hotels. Jessie J will perform at the St. Pancras Renaissance London Hotel to kick off a series of concerts. The partnership will also offer incentives such as music downloads, artist merchandise and concert tickets.
Harley Davidson partners with Universal Music Group LOS ANGELES--(BUSINESS WIRE)--Universal Music Enterprises (UMe) has partnered with Harley-Davidson for a global marketing campaign supporting Harley-Davidson’s revolutionary new line of 2014 motorcycles. UMe has worked with Harley-Davidson to integrate new, exclusive music with the sweeping, yearlong campaign, starting with a modern take on the iconic Lennon/McCartney composition, “Come Together,” by The Strypes, four young rockers from Ireland, released through Photo Finish Records in the U.S. “The Harley-Davidson brand and the importance of their global marketing launch required a cutting-edge band that could reimagine this iconic song. We knew The Strypes were the perfect choice bringing their raw intensity to the song to make a powerful statement and capture the vision of Harley-Davidson”