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October 27, 2016
Wrigley signs on as official sponsor for MTV European Music Awards

Participating in this sponsorship deal:

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Ahead of the world's biggest night in music, MTV today unveiled its digital and social 2016 MTV EMAs integrations, embracing fans-first innovation and bringing the audience at home closer to the show than ever before. From virtual reality to Messenger bots to social celebrity correspondents, MTV is using new technology and platforms to provide fans with an up-close look at the EMAs, experiencing content from the show everywhere, live.
Read more at www.broadwayworld.com »
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