Zest signs on as official sponsor for Roush Fenway Racing
Participating in this sponsorship deal:
About Sponsor:
Zest is a brand name, or trademark, which Procter & Gamble introduced in 1958 with the slogan "For the first time in your life, feel really clean." Early commercials stated that Zest is not a soap, because it does not leave the sticky film that soap does. A 1970-era commercial illustrated this concept with an apparent demonstration in which two photographs of a person were each dipped in one of two bowls, one labeled "soap" and the other "Zest" — the one that came out of the "soap" bowl had a scummy coating whereas the one that came out of the "Zest" bowl had no such coating.
About Property:
Roush Fenway Racing (formerly Roush Racing) is a racing team competing in NASCAR racing. As one of NASCAR's largest premier racing teams, Roush runs teams in the Sprint and Nationwide Series, and formerly in the Camping World Truck Series and ARCA RE/MAX Series.