The Sponsorship Manager will work with the Director, Digital, Marketing and Sponsorships to bring the TAG Heuer brand to life via world class sponsorship activations and content creation.
We seek a highly motivated individual with previous experience activating and managing brand related sponsorships and events surrounding those sponsorships. Previous experience developing sponsorship-related digital content and social media marketing is also required.
This hybrid role requires exceptional interpersonal and communication skills, project management, and creative content development.
ESSENTIAL JOB FUNCTIONS
Sponsorship Management:
Serves as day to day point of contact for North America sponsorship activity
Ensures brand values are achieved through sponsorship visibility and activation
Serves as project lead for developing and executing on-site events in collaboration with events team
Identifies opportunities to expand partnerships or collaborate with other sponsors to extend TAG Heuer’s marketing reach
Leads integration of event marketing opportunities, including on-site, online, mobile and social execution
Represents TAG Heuer at events
Content Creation
Directly translates sponsorship activation into consumer content
Plans and executes content publishing schedules across various digital platforms, in collaboration with North American and Global digital teams, sponsorship partners and creative agencies
Manages a portion of TAG Heuer’s annual media plan
Communicates content plans to media and digital teams in North America and Switzerland to drive marketing communications
Manages social media activity related to all sponsorship content
REPORTING RELATIONSHIPS
Reports directly to the Director, Digital, Marketing and Sponsorships
Works closely with US and global marketing teams
Manages 3rd party agencies and vendors
Significant interaction with senior management and VIP clients
KNOWELEDGE, SKILLS AND ABILITIES
Willingness to work in an extremely hands-on manner—develop the strategy behind a particular initiative and then execute all details
Able to excel in fast-paced, demanding environment
Ability to adeptly manage multiple projects simultaneously with strong attention to detail and follow through
Demonstrated ability to coordinate and manage third party resources
Excellent written communication skills
Ability to work independently with minimal supervision
EDUCATION AND EXPERIENCE
College degree required
5 years’ experience managing brand sponsorships either in-house or agency-side. Sports marketing experience strongly preferred
Luxury, fashion, sports, travel/hospitality experience a plus
Social media marketing experience a plus
Ability to travel up to 20%, including some weekends and holidays
