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PR & Events Manager

Lucky Brand

Los Angeles, CA

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Job Description

Posted On: June 12, 2017

The Manager, PR & Events will oversee the coordination and execution of Lucky Brand event marketing and press communications. This role reports to the Director, Creative Services and works cross-functionally to execute omni channel programs and strategies that advance brand engagement.


  • Manage PR and experiential agencies; equip agencies with seasonal tools including brand updates, product strategies, KPIs and communicate changing priorities and ongoing feedback from stakeholders.
  • Coordinate cross-channel alignment with digital, social media, merchandising and creative teams in accordance with the integrated marketing calendar to ensure channel alignment and amplification.
  • Manage and maintain campaign briefs based on brand strategies set forth by the Brand Marketing, Editorial and CRM teams.
  • Manage all aspects of event execution including project management, planning, research, budgeting, resource allocation, onsite logistics and post event reporting.
  • Coordinate with PR agency to execute existing strategy and reporting; coordinate seasonal sample hand off to agency and provide product information packets.
  • Prepare and supervise the development of press kits, press releases and brand marketing materials.
  • Responsible for communicating brand marketing plans and tactics to store operations, wholesale, licensee and HR teams.

    Required Skills


  • Bachelor’s degree in Marketing, PR or related field.
  • 5+ years in PR, Event and/or agency management
  • Exceptional interpersonal and organizational skills; team-oriented and excellent communications skills both written and verbal
  • Highly proficient in MS Word, Excel, PPT and all social channels