The Manager, PR & Events will oversee the coordination and execution of Lucky Brand event marketing and press communications. This role reports to the Director, Creative Services and works cross-functionally to execute omni channel programs and strategies that advance brand engagement.
Manage PR and experiential agencies; equip agencies with seasonal tools including brand updates, product strategies, KPIs and communicate changing priorities and ongoing feedback from stakeholders.
Coordinate cross-channel alignment with digital, social media, merchandising and creative teams in accordance with the integrated marketing calendar to ensure channel alignment and amplification.
Manage and maintain campaign briefs based on brand strategies set forth by the Brand Marketing, Editorial and CRM teams.
Manage all aspects of event execution including project management, planning, research, budgeting, resource allocation, onsite logistics and post event reporting.
Coordinate with PR agency to execute existing strategy and reporting; coordinate seasonal sample hand off to agency and provide product information packets.
Prepare and supervise the development of press kits, press releases and brand marketing materials.
Responsible for communicating brand marketing plans and tactics to store operations, wholesale, licensee and HR teams.
Bachelor’s degree in Marketing, PR or related field.
5+ years in PR, Event and/or agency management
Exceptional interpersonal and organizational skills; team-oriented and excellent communications skills both written and verbal
Highly proficient in MS Word, Excel, PPT and all social channels