As an Energy Marketing Associate, you will be responsible for managing creative marketing and external communications activations for the New Balance brand and its designated consumer groups. In this role you will participate in strategic planning to create and execute initiatives to support the annual game plan. You will manage agency/external resources to develop and execute sports marketing and public relations initiatives and represent the brand at consumer and media events. You will collaborate internally with cross-functional teams to initiate and identify newsworthy opportunities, develop seeding and influencer programs as well as leverage the brands athlete and sports marketing investments. You will manage the bi-annual Press Preview events and the New Balance Press Box as well as manage budgets/vendor relationships and provide status reports to relevant stakeholders.