Job Description
Posted On: March 28, 2018
osition Overview: Why Join Coca-Cola North America? It's an exciting time to work in The Coca-Cola Company's flagship market. We're accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do - whether we're innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we're collaborating with our diverse network of locally-connected bottling partners, and when we're returning every drop of water we use to communities and nature. And people - with the different backgrounds, skills and perspectives they bring to our workplace - are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
Position is directly responsible for leading and managing key sports marketing partnerships and developing activation programs in coordination with IMC, Brand, Commercial Leadership, CP&I and Franchise teams. Primary focus is overseeing MBA relationship and activations.
Executes national brand activation programs for multi-brand programs from concept development through execution while maintaining holistic portfolio perspective, historical performance, competitive landscape, system capability, merchandising element effectiveness and legal guidelines to profitably deliver fewer, better programs.
Function Related Activities/Key Responsibilities:
Required Skills
Education Requirements:
Bachelor's Degree or equivalent experience required
Related Work Experience Required:
Leadership Behaviors: