Posted On: April 17, 2018
The Experiential Marketing Manager is an individual contributor to the Experiential Marketing Department, responsible for managing the day-to-day Experiential Marketing activities for the assigned brand, which may include Chrysler, Jeep, Dodge, RAM, FIAT, or Alfa Romeo. This individual will work within the organization, to support the strategic brand initiatives that drive an enhanced consumer experience while elevating and expanding the value proposition. The Marketing Manager will report to the Head of Experiential Marketing. The purpose of position is to develop and execute an experiential marketing function for the assigned brand, which can range from single events to a series of events to support a National Tour. Responsibilities include annual planning, concept development, external market solicitation, internal ideation, and evaluation for brand fit, evaluation of cost versus benefit, event execution, event alterations, budget management, and overall knowledge of experiential marketing. The position has a heavy cross-functional emphasis that includes Marketing, Brands, Legal, P&S, Sales, outside agencies, Media, and Advertising.
The ideal candidate must be able to do the following: