Prime Video is seeking a highly motivated, results-oriented individual with a passion for growing a business focused on unique and inspiring entertainment that delivers for our customers. The Senior Brand Manager will be responsible for executing campaigns on and off Amazon that build awareness for and deeper engagement with Prime Video sports and live programming, including themed specials and a variety of large-scale sports-related series and events throughout the year. They will lead development of integrated communication plans to launch new TV events as well as oversee planning for sustained engagement, including working with and guiding teams to build media plans, advertising creative, promotions, digital and social media programs, complementary in-market events, campaign analysis, tracking, business development and more.
The Senior Brand Manager will develop and launch campaigns that impact millions of customers globally. You will work closely with internal teams including content acquisition, media, creative, synergy, social, legal, events and PR, as well as partner with external strategy and creative agencies. The successful candidate will have a proven track record for driving output and results, working autonomously to set a roadmap and goals for performance. Experience working with creative agencies and a background in sports marketing on a global level is a plus. Critical to success will be relationships with companies, leagues and associations who may be partners in live event programming. This individual will be based in Santa Monica, California.
Responsibilities
Manage the process start to finish for strategy, development and execution of year-round integrated marketing plans. This includes:
Lead overall strategy and execution for sports and live programming marketing, including creation of goals, approach, audience targets, positioning, project management, creative development, and overall communication and engagement strategy
Drive the development of cross-discipline plans by working closely with and gathering inputs from all internal global stakeholders including, but not limited to, content acquisition, Amazon owned and operated, media, social, PR, synergy and partnerships, legal, research, production, business development and other relevant teams
Act as a leader and “catalyst” who inspires others to deliver bar-raising, best in class ideas and plans, eliminating barriers that may work against this
Own creative development in collaboration with creative leaders; provide creative direction and feedback to agency teams to ensure all is on brand and aligns with campaign and brand strategy
Identify assets needed for each campaign/initiative and communicate to relevant team(s) in a timely manner for on-time delivery and launch
Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
Present to senior leadership regularly to update on key metrics and progress to goals
Develop and refine process for marketing live content, providing inventive and innovative thinking to overall approach to simplify and improve effectiveness and efficiency
Cultivate positive relationships with appropriate leagues, agencies, companies, associations and other relevant stakeholders to forward our position
Oversee project budgets and work with team to track and forecast
Align closely with research teams to lead priority consumer insight studies
Basic Qualifications
10+ years of relevant marketing experience, preferably in live events and sports and global in scope
Ability to collaborate with internal stakeholders and external agencies/partners, including day-to-day management of campaign milestones and creative agency deliverables
Advanced decision-making skills with proven ability to lead, influence, align and inspire teams, including those who are not direct reports
Experience guiding creative input, development and execution from concept to completion
Highly data-driven possessing strong ability to use insights to frame recommendations and results into concise and actionable reports
Strong understanding of global marketing principles and customer engagement tactics
Experience creating and leading sustained engagement initiatives beyond the launch of a product
Solid knowledge of the TV/entertainment landscape, live programming and streaming platforms
Thinks strategically, but stays on top of tactical execution
Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment
Exceptional verbal and written communication skills
Operates with significant autonomy
Demonstrated bias for action and willingness to roll up sleeves to get work done, even when outside the scope of the job
Bachelor's degree in marketing, business, communication or related field
Preferred Qualifications
MBA with emphasis in marketing, communication or related discipline
