The P&G Personal Care (brands: Olay Body, Secret & Old Spice) team is looking for dedicated and driven Brand Influencer Managers to join the team, where you will be completely redefining the digital, social & influencer model. Redefining the influencer model, strategy & media serving role is absolutely critical for growth as the media landscape continues to evolve. This role is located in Cincinnati, OH at our global headquarters.
Day one at P&G starts with you doing something that matters – making an impact the consumer, P&G brands, and your career. From early on, you’ll be at the core of creating & executing a completely new model in the digital space. You’ll be trusted to dive right in, take the lead, use your initiative, and help build billion-dollar brands. As a part of the P&G Personal Care team, you’ll be joining a team with a great culture that’s fast paced, dynamic, collaborative, innovative, and passionate about building the future of influencer & social marketing.
Responsibilities:
Collaborate with Brand Leaders and Teams to develop influencer strategies and related programs
Collaborate with CMK to turn consumer insights into campaign KPI’s that align to brand strategies
Find opportunities to expand P&Gs network of influencers
Develop and test new ways to leverage influencers as a business builder
Work in between Agencies, Influencers and Brand teams to ensure smooth execution
Manage relationship with Macro Influencers and ensure quality work is being delivered while maintaining respectful relationships
Continuously expand P&Gs approach and perspective to Influencer Marketing
Develop ambitious influencer approaches that connect to traditional approaches
Stay abreast of FTC guidelines and maintain compliance of programs
The Ideal Candidate:
Be Social Media and Influencer savvy
Be able to thrive in ambiguity, pivot easily and be comfortable with disruptive innovation
Have an understanding of social media platforms, digital campaigns, and influencer marketing
Ability to relocate to Cincinnati, OH
Able to travel up to 15% domestically
Qualifications:
Bachelors degree (preference is Communications, PR, Marketing, Journalism, or similar field
Have 1-3 (or more) years of relevant work experience (Marketing/PR/media agency, etc.)
