Brand Influencer Manager

Procter & Gamble

Cincinnati, OH

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Job Description

Posted On: January 23, 2020

The P&G Personal Care (brands: Olay Body, Secret & Old Spice) team is looking for dedicated and driven Brand Influencer Managers to join the team, where you will be completely redefining the digital, social & influencer model. Redefining the influencer model, strategy & media serving role is absolutely critical for growth as the media landscape continues to evolve. This role is located in Cincinnati, OH at our global headquarters.

Day one at P&G starts with you doing something that matters – making an impact the consumer, P&G brands, and your career. From early on, you’ll be at the core of creating & executing a completely new model in the digital space. You’ll be trusted to dive right in, take the lead, use your initiative, and help build billion-dollar brands. As a part of the P&G Personal Care team, you’ll be joining a team with a great culture that’s fast paced, dynamic, collaborative, innovative, and passionate about building the future of influencer & social marketing.


  • Collaborate with Brand Leaders and Teams to develop influencer strategies and related programs
  • Collaborate with CMK to turn consumer insights into campaign KPI’s that align to brand strategies
  • Find opportunities to expand P&Gs network of influencers
  • Develop and test new ways to leverage influencers as a business builder
  • Work in between Agencies, Influencers and Brand teams to ensure smooth execution
  • Manage relationship with Macro Influencers and ensure quality work is being delivered while maintaining respectful relationships
  • Continuously expand P&Gs approach and perspective to Influencer Marketing
  • Develop ambitious influencer approaches that connect to traditional approaches
  • Stay abreast of FTC guidelines and maintain compliance of programs

    Required Skills

    The Ideal Candidate:

  • Be Social Media and Influencer savvy
  • Be able to thrive in ambiguity, pivot easily and be comfortable with disruptive innovation
  • Have an understanding of social media platforms, digital campaigns, and influencer marketing
  • Ability to relocate to Cincinnati, OH
  • Able to travel up to 15% domestically


  • Bachelors degree (preference is Communications, PR, Marketing, Journalism, or similar field
  • Have 1-3 (or more) years of relevant work experience (Marketing/PR/media agency, etc.)