Job Description
Posted On: September 16, 2020
Are you the right customer-obsessed leader to help take the largest global Sports and Outdoors retailer to the next level? The Sr. Manager, Marketing and 3P for Sports and Outdoors leads the team that is responsible for all traffic driving and third party sales for the Amazon.com Sports and Outdoors (S&O) group. S&O is a diverse set of categories in both mature and early stages of growth. It includes Fitness, Sportsman, Outdoors and Sports (Fanshop/Team/Golf). This role builds the vision for the S&O brand and its diverse customer set, and creates and implements a 3-5 year marketing plan that enables long term sustainable growth.
The ideal candidate is both a builder and an operator. The candidate must solve entrenched problems that require buy in at high levels across a variety of stakeholder orgs (eg Apparel, Heavy/Bulky, Fanshop). They also drive improvements in search CX, Advertising, Marketing Strategies (Influencers/Partnership Models) that impact not only S&O but partner categories. They work directly with Fashion Marketing and Advertising where Athletic and Outdoor Apparel cross over. They also partner with digital programs such as Prime Video to drive co-marketing that aligns Fanshop with Thursday Night Football or NBA.tv.
S&O marketing continues to redefine its brand experience and the amplitude and sophistication of its marketing activities to support acceleration in the growth of several of its largest categories. The candidate will have broad purview to define a “go big” marketing strategy, and will have discretion to create a marketing budget to support it. You have a track record of creativity, operational excellence, using analytics to drive results, and working with tech teams to build new and effective marketing tools. You are passionate about measuring performance and ROI and for understanding what drives consumer behavior with the experience to turn those learnings into action.
In addition to marketing responsibilities, the candidate will manage the large and growing 3P marketplace business, with two category merchant managers. This requires the candidate to influence without authority through a dispersed 3P management team to enable strong selection and seller growth, proper seller fee management, fast track and multiple CX projects. The team that reports to them also supports Hardlines-wide initiatives, and this leader is required to help set that strategy across business groups.
As Senior Manager of Marketing and 3P for Sports and Outdoors your key responsibilities will include:
Required Skills
PREFERRED QUALIFICATIONS