With $5 million in cash prizes, including a top award of $1 million, six $500,000 awards and four $250,000 awards, 43North is setting out to turn the best new business ideas from around the globe into reality. Winners also receive free incubator space for a year, guidance from mentors related to their field and access to other exciting incentive programs. Winners agree to operate their business in the Buffalo, New York for a minimum of one year and provide 43North with 5% non-dilutive equity in their company. 43North is part of New York Governor Andrew Cuomo’s Buffalo Billion initiative, which is driving new economic opportunities throughout Buffalo and Western New York. The competition operates through the support of New York Power Authority and Launch NY.