Reebok signs deal with Ariana Grande As part of the yearlong partnership, the pop star will be used for social media purposes and other campaigns. Grande’s massive social media following — 113 million on Instagram alone — was no doubt a selling point with Reebok. One of the first images features her wearing an oversize white sweatshirt emblazoned with Reebok logo and white Reebok sneakers. She was photographed by her favorite lensman Alfredo Flores at the Rod Laver Arena in Melbourne, Australia, during her “Dangerous Woman” tour. (Hadid continues to do her part with 35.7 million Instagram fans.) Grande’s first round of photos, not surprisingly, will be featured prominently on Reebok’s site.
WAT-AAH! partners with Ariana Grande NEW YORK, Oct. 1, 2014 /PRNewswire/ -- WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced today a marketing and long-term equity partnership with pop superstar Ariana Grande. In her first endorsement deal, the multiplatinum recording artist will join WAT-AAH! as an equity holder and partner.