Bojangles' sponsors Darlington Raceway “ The timing of it couldn’t be more perfect,” Darlington Raceway president Chip Wile said. “We are two Southern iconic brands and we are married together. We are happy that they are our partner and they are our partner in every sense of the word. And in this day and age, to be able to get a five-year agreement makes it even more special.”
STP signs deal with Darlington Raceway DAYTONA BEACH, Fla. – April 13, 2011 – International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a partnership with STP Brands at seven of its major motorsport facilities including event entitlement positions at Kansas Speedway and Chicagoland Speedway. Financial terms were not disclosed.