Michigan Lottery sponsors Freedom Hill Amphitheatre Beginning Jan. 1, the concert venue will be called the Michigan Lottery Theater at Freedom Hill. The deal is for an initial three-year term that pays Freedom Hill's owners $300,000 a year. Two three-year renewal options under the contract require a new payment to be negotiated, lottery officials said.
Ford sponsors Freedom Hill Amphitheatre Ford’s sponsorship includes naming rights to the concourse, which has been rebranded as the Ford VIP Concourse. Ford will also display several vehicles throughout the summer as well as sponsor a photo booth, a power wheel jackpot and a counting challenge at six different shows: July 25, Aug. 1, 9, 21, 29 and Sept. 10.