“The Gridiron Greats Assistance Fund’s mission is to assist retired NFL players, who are in dire health and financial distress by providing a means to regain a semblance of dignity and quality of life that every human being deserves. The Fund will support grant applicants through a series of conventional and non conventional fund raising efforts while calling attention to those in need through partnership programs, licensing efforts and public relations events with the set goal of expanding the Funds assets through partnerships with the National Football League and the National Football League Players Association and Alumni”.