The KFC Yum! Center is a US $238 million, 22,000-seat basketball and multipurpose arena that opened on October 10, 2010, on the Ohio River waterfront in Louisville, Kentucky, United States, on Main Street between Second and Third Streets. The project is part of a $450 million project that includes a 975-car parking structure and floodwall. On April 19, 2010, it was announced that Yum! Brands would pay US $13.5 million for the naming rights and would sell the products of three of its chains—KFC, Pizza Hut, and Taco Bell—in seven concession stands within the arena. read more
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