Dodge sponsors Pitbull July 10, 2013 , Auburn Hills, Mich.-The Dodge brand is targeting multicultural millennials with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
Kodak signs deal with Pitbull Pitbull has released a new video, “Give Me Everything,” featuring extensive product placement for Kodak cameras. The rapper invokes Kodak’s “So Kodak” camera tagline several times in the video, and the video concludes with a lengthy shot of Kodak’s famous Times Square electronic billboard. The song is the second single from Pitbull’s upcoming “Planet Pit” release, and features Ne-Yo, Afrojack and Nayer.