Asics sponsors Steve Aoki IRVINE, Calif., Oct. 18, 2017 /PRNewswire/ -- ASICS America Corporation, the true sport performance brand with roots in Japan, today announced a new brand campaign and partnership with Grammy-nominated, DJ/producer, international entrepreneur and fitness fanatic, Steve Aoki, who serves as the face behind the I MOVE ME campaign in North America. The new vision, comprised of digital videos, influencer partnerships (macro and micro), in-store and offline activations launched today and will continue to roll out into 2018. This marks ASICS' most significant, fully integrated marketing effort in two decades. The campaign allows the brand to connect with new audiences in an ever-changing fitness industry and builds upon ASICS' core philosophy.
Guitar Center sponsors Steve Aoki LOS ANGELES, Aug. 18, 2014 /PRNewswire/ -- Guitar Center announces DJ and producer Steve Aoki as the latest artist ambassador in the retailer's "All we sell is the Greatest Feeling on Earth" campaign. The Grammy nominated DJ stars in the third commercial spot of the campaign, following appearances by Questlove (The Roots) and James Hetfield (Metallica). Aoki's spot will debut nationwide on August 18, 2014.