MasterCard signs deal with TomorrowWorld PURCHASE/NY – NEW YORK/NY – August 5, 2014 – MasterCard (NYSE:MA) and SFX Entertainment (NASDAQ: SFXE) today announced a multi-year global partnership that will bring innovative technology solutions to the SFX platform and further strengthen MasterCard’s commitment to being an experiential brand in music and entertainment. Acting as a technology partner, MasterCard will simplify the way hundreds of millions of electronic dance music (EDM) fans worldwide can access SFX events, engage with content and connect with their community. Through its Priceless platform, MasterCard will also create surprise and delight experiences for fans, starting this fall.
T-Mobile sponsors TomorrowWorld NEW YORK, Jul 09, 2014 (BUSINESS WIRE) --SFX Entertainment, Inc. SFXE, -2.49% and T-Mobile US, Inc. TMUS, -1.94% today announced an expansion of their previously announced marketing partnership, with T-Mobile becoming a sponsor of SFX’s most iconic festivals: TomorrowWorld, Electric Zoo andMysteryland, in 2014 and 2015.
Anheuser-Busch InBev partners with TomorrowWorld SFX Entertainment, a dance-focused new company founded by the media mogul Robert F.X. Sillerman, announced on Monday that it had struck a global marketing partnership with Anheuser-Busch InBev, whose brands also sponsor mainstream events like the Super Bowl and Major League Baseball games.