Nissan signs deal with Washington State Cougars NASHVILLE, Tenn. – Nissan today announced a historic deal to become an Official Sponsor of 100 colleges and universities nationwide, and a proud supporter of select NCAA Championships. The four-year agreement marks the widest-reaching sponsorship in the history of collegiate sports.
Keurig Green Mountain signs deal with Washington State Cougars IMG College has formed a sports-marketing partnership with Green Mountain Coffee Roasters Inc. in which the company’s Keurig brewing system becomes the official coffee and tea system at 25 university clients, including Wake Forest. The other participating Carolinas university is UNC Wilmington. The partnership also includes the Keurig brands, the companies said Monday.
Nike signs deal with Washington State Cougars Adidas gives the Bruins $4.6 million annually in cash, uniforms and other perks, well ahead of Nike's $3.4 million annual gifts to Washington. The Ducks rank third, at $2.8 million annually, despite Nike co-founder and UO alumnus Phil Knight being a fixture at football games.