Allianz signs deal with Minnesota United FC Minnesota United FC and Allianz Life Insurance Company of North America (Allianz), a leading provider of retirement and protection solutions, today announced a multi-year naming rights sponsorship agreement for the team’s new soccer stadium in St. Paul, Minn., which will be known as Allianz Field. The new stadium, which is being privately paid for by a partnership composed of Minnesota-based families and business leaders, is the first stadium in Minnesota without a direct public subsidy.
Allianz sponsors Juventus F.C. Thanks to the naming rights agreement, once clearance has been given, Allianz will be able to personalise the facility with signage reading “Allianz Stadium” on the north-east and south-east corners of the facility, as well as the main entrance and signage inside the ground. The Allianz Stadium logo will be visible inside the stadium, on the north, south and east sides of the ground for television broadcasts, as well as on a number of other entry and access points to the stands. Sergio Balbinot, member of the Board of Management of Allianz SE, with responsibility over Italy, West & Southern Europe, the Middle East and Africa, declared: “As Allianz we are particularly satisfied with the partnership around this wonderful stadium, which is one of the established hubs of world soccer. In this structure, unique in Italy, Juventus, a team that can boast an extraordinary series of successes and primary international visibility, plays against all the most important Italian and foreign teams, which are followed, live in the stadium and live on tv, by millions of fans from all over the world. Allianz, on its part, is a major global player in the insurance and asset management business, with over 86 million clients in more than 70 countries and a well-recognized and highly regarded brand. The Allianz Stadium in Turin, therefore, is the natural meeting point between such a structure of excellence and a brand like Allianz”.