Amway partners with Amway River Bank Run Grand Rapids, Mich.– River Bank Events and Media LLC announced today that Amway will take over as the title sponsor of the River Bank Run in 2019. The announcement was made during a news conference inside the Imperial Ballroom at the Amway Grand Plaza Hotel in downtown Grand Rapids, not far from the race’s start and finish lines. Fifth Third Bank, the previous title sponsor, will continue to support the event as a corporate sponsor. Spectrum Health will continue as the official health care partner.
Amway partners with Amway River Bank Run "The main decision (of changing ownership) is that we almost felt like we had to let it go to let it grow," Scott Stenstrom, the regional marketing director for Fifth Third Bank and the first-year race director for the River Bank Run, said after the announcement.
Amway signs deal with 52 Super Series (Monday 19th December) – The 52 SUPER SERIES, the world’s leading grand prix monohull sailboat racing circuit, today announced that XS will be the Official Energy Drink and Sports Nutrition Product Partner of the series. “We are so pleased to welcome XS as a main partner. It is fantastic to attract the support of a global brand that shares our enthusiasm and identifies the 52 SUPER SERIES for what it offers, becoming associated with our sport, and more especially the unique and different facets of our circuit, which is going from strength to strength.”said Agustín Zulueta, the Chief Executive Officer of the 52 SUPER SERIES.