ArcelorMittal signs deal with Big Ten Conference Big Ten Sports Properties is the multimedia rights holder for The Big Ten Conference. The Big Ten Conference is an association of 14 world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Big Ten universities provide approximately $200 million in direct financial aid to almost 9,500 student-athletes on 350 teams in 42 different sports, including 28 official conference sports, 14 for men and 14 for women. The league relationship is a natural fit for Learfield Sports as the company already represents eight of the twelve current Big Ten schools including Illinois, Indiana, Iowa, Minnesota, Northwestern, Purdue, Penn State and Wisconsin. The long-term relationship charges Learfield Sports with delivering impactful, strategic corporate partnership initiatives for the Big Ten Conference through media, corporate hospitality, presenting sponsorships of select championships and tournaments, venue exposure, branding opportunities and product sampling.