Anheuser-Busch InBev signs deal with Lyft NEW YORK (September 14, 2016) Budweiser and Lyft are coming together to make a bold statement against drunk driving and celebrate people who follow Budweiser’s new responsible drinking message: “Give a Damn. Don’t Drive Drunk.” Starting this Friday, September 16 through the end of the year, Budweiser will provide up to 80,000 rides* total on weekend and holiday nights during peak party hours in New York, Colorado, Illinois and Florida.
Anheuser-Busch InBev partners with Texas A&M Aggies COLLEGE STATION, Texas – Anheuser-Busch and the Texas A&M Aggies usher in the 2016-17 athletic season with a brand-new, elevated partnership that extends well beyond A-B’s previous media-only relationship. The multi-year agreement provides significant opportunities for the company with loyal Aggie fans and is designed to mirror the high-level, deeply integrated partnerships it currently shares with professional sports leagues and teams.
Anheuser-Busch InBev partners with Premios Tu Mundo MIAMI – August 22, 2016 – TELEMUNDO today announced Allstate, Anheuser-Busch, L’Oréal Paris, Samsung and Walmart as sponsors of the 2016 edition of “Premios Tu Mundo,” honoring the year’s best Hispanic actors, singers and TV moments. The fifth-annual celebration of U.S. Latin pop culture will broadcast live on TELEMUNDO Thursday, August 25, at 8PM/7c with star-studded musical performances, and will be preceded by the blue carpet special “La Alfombra de Premios Tu Mundo” at 7PM/6c, from the American Airlines Arena in Miami, Florida. Last year, TELEMUNDO’s 2015 “Premios Tu Mundo” ranked #1 in Spanish-language television in its time slot and delivered its best-ever performance averaging 2,363,000 total viewers (+24% vs. 2014) and 1,159,000 adults 18-49 (+9% vs. 2014), according to Nielsen.