Consumers Energy partners with Michigan International Speedway Michigan International Speedway and Consumers Energy have expanded their relationship in a multi-year agreement to include the entitlement sponsorship of the August Monster Energy NASCAR Cup Series race. The race on Aug. 12 will be called the Consumers Energy 400.
Consumers Energy signs deal with Au Sable River Canoe Marathon "About 50,000 spectators gather every year in northeast Michigan for the AuSable River Canoe Marathon. Through our technology sponsorship, for the first time, all the competitors' canoes will be equipped with satellite GPS tracking devices so that fans around the world can see how their favorite paddlers are faring against the competition in near-real time," said William Schoenlein, manager of hydro and renewable generation for Consumers Energy. "The AuSable River, Consumers Energy hydro facilities and this canoe marathon are inextricably linked, and we're pleased to support this significant, fun Michigan event."