As the state's tourism promotion office, Explore Minnesota Tourism pursues an entrepreneurial approach, leveraging the state's tourism investment with increased involvement by the private sector. A council of representatives from the state's tourism industry strongly connects Explore Minnesota Tourism with tourism businesses and organizations.
Tourism is a $12.5 billion industry in Minnesota, and a key sector of the state's economy. The leisure and hospitality industry – a major provider of tourism services – employs more than 245,000 workers, representing 11 percent of Minnesota's private sector employment. Leisure and hospitality also generates 17 percent of the state's sales tax revenues. Every $1 invested in state tourism marketing returns an estimated $8 in state and local taxes, and $84 in consumer spending by travelers who visit Minnesota.
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