General Tire signs deal with FLW MINNEAPOLIS, Feb. 24, 2016 (GLOBE NEWSWIRE) -- FLW, the world's largest tournament-fishing organization, announced today a sponsorship agreement with Continental AG to showcase the General Tire brand. Per terms of the agreement, General Tire is now the exclusive tire of FLW. 2016 will mark the first season the two organizations have partnered. Full terms of the agreement were not disclosed.
General Tire partners with King of the Cage RANCHO CUCAMONGA, Calif., Feb. 20, 2015 /PRNewswire/ -- King of the Cage, one of the world's premier organizations for Mixed Martial Arts, is proud to announce that General Tire has been named the official presenting sponsor for King of the Cage events in 2015. General Tire now becomes the third presenting sponsor for KOTC following Rockstar from 2005-2008 and Lucas Oil from 2010-2014.