Sponsor Summary

Haribo (pron.: /?hær?bo?/ harr-i-boh) is a confectionery company, founded in 1920 by Hans Riegel Sr. Haribo is headquartered in Bonn, North Rhine-Westphalia, Germany, and the name is an acronym for Hans Riegel, Bonn. Haribo made the first gummi candy in 1922 when Hans Riegel Sr. made the first gummi bear. After Hans Riegel Sr. died during World War II, his son, also named Hans Riegel, took over the company. Haribo expanded its operations taking over many local sweet manufacturers in countries all over the world. Haribo is one of the biggest manufacturers of gummi and jelly sweets in the world, with its products mainly consisting of Gummi Bears, other jelly sweets and liquorice. There are five factories in Germany and 13 throughout the rest of Europe. There are sales offices in almost every country in Europe as well as in the United States and Australia.

Deal

11/2014

Haribo signs deal with Joe Flacco Baltimore Ravens quarterback Joe Flacco is seen by many as an "Average Joe" kind of guy. So it fits that the only new endorsement deal he signed this week is for a company that makes gummy bears.

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