LifeLock Inc. which was founded in 2005, is an American identity theft protection company.
According to the LifeLock website, for a minimum fee of $10 a month, the LifeLock Identity Alert system can identify fraudulent applications for some forms of credit and non-credit related services. These include some retail credit cards, mortgage loans, and auto loans, as well as non-credit related transactions such as wireless services, utilities, check orders and reorders, and non-credit related payday loans. LifeLock will also opt-out members from pre-approved credit card offers on their behalf in order to reduce unwanted mail. The service guarantee states that "if you become a victim of identity theft while you are a LifeLock member because of some failure or defect in our service... we will spend up to $1 million to hire lawyers, investigators, consultants and whatever else it takes to restore your name and help you recover the direct losses from the identity theft." The service guarantee does not cover any direct losses as a result of the theft.
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