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Sponsor Summary
LifeLock Inc. which was founded in 2005, is an American identity theft protection company. According to the LifeLock website, for a minimum fee of $10 a month, the LifeLock Identity Alert system can identify fraudulent applications for some forms of credit and non-credit related services. These include some retail credit cards, mortgage loans, and auto loans, as well as non-credit related transactions such as wireless services, utilities, check orders and reorders, and non-credit related payday loans.[1] LifeLock will also opt-out members from pre-approved credit card offers on their behalf in order to reduce unwanted mail. The service guarantee states that "if you become a victim of identity theft while you are a LifeLock member because of some failure or defect in our service... we will spend up to $1 million to hire lawyers, investigators, consultants and whatever else it takes to restore your name and help you recover the direct losses from the identity theft."[2] The service guarantee does not cover any direct losses as a result of the theft.[2]
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