Nestea partners with Natasha Bedingfield NESTEA is partnering with Grammy-nominated, multi-platinum, singer/songwriter Natasha Bedingfield for the 2017 ‘Taste of Freedom’ campaign. This creative collaboration will feature an original record and accompanying music video, “Let Go,” recorded by Bedingfield and produced by Grammy-nominated Justin Stanley (Eric Clapton, Gary Clark Jr., Elton John). “Let Go”, aims to encourage people to exhale, take a break from their daily hustle to enjoy a moment of serenity; the track will be used throughout NESTEA’s integrated marketing campaign appearing as the soundtrack for TV advertisements, digital marketing efforts, instore and exclusive social content.
Nestea sponsors Nico & Vinz “A Taste of Freedom," an international campaign being launched by Nestea, features a new brand anthem, "Fresh Idea," by Norwegian duo Nico & Vinz. In addition to launching "Fresh Idea" as a single, Nestea is including the song in television spots and teaming up with Nico & Vinz for both a lyric and music video of the song.
Nestea signs deal with Squamish Valley Music Festival We have made the extremely difficult decision to not proceed with the 2016 festival, due to take place in August. This decision was not made lightly and we sincerely apologize to all the people this decision affects: the fans, artists, industry partners, corporate partners, suppliers and all of our supporters within the community of Squamish.