Founded by former University of South Carolina women’s basketball player Jenn Randall-Collins, PROOF Alcohol Ice Cream is an artisan ice cream company based in Columbia, S.C. that is changing the way people think about dessert. PROOF was developed from an old Kentucky recipe that had been shared among families for generations using patented formulas and production techniques. PROOF is handcrafted using top-shelf liquor as a key ingredient to create a savory end-product with an unmatched creamy consistency. Combining quality spirits and popular ice cream flavors, PROOF delivers a modern, indulgent taste experience with a dozen rotating flavors in their permanent and season collections. The specialty product has created a bold, new dessert category that’s changing the way people think about cakes, pies and after-dinner drinks—not to mention delicious bowls of distinctive ice cream.