Rolling Rock is a 4.4% abv pale lager launched in 1939 by the Latrobe Brewing Company. Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product. The brand was sold to <a href="http://sponsorpitch.com/sponsors/475">Anheuser-Busch</a> of St. Louis, Missouri, in mid-2006, which transferred brewing operations to New Jersey.
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