Sponsor Summary

SodaStream is the maker of a consumer home carbonation product based on the principles of making a carbonated drink as originally invented by Guy Gilbey in 1903. The device allows users to take ordinary tap water and carbonate it to create soda water to drink. Along with the addition of concentrated syrups and flavorings, owners can create carbonated beverages that are similar to the most popular brands of soda and energy drinks available to the general US and international marketplace. It was popular in the 1970s and 1980s when there were a number of brand name syrups available, and, after the company merged with Soda-Club in 1998, it was relaunched with an emphasis on healthier drinks. Soda-Club is currently headquartered in Israel, and has 13 production plants.

Deal

10/2017

SodaStream signs deal with Jillian Michaels MOUNT LAUREL, N.J., Oct. 16, 2017 /PRNewswire/ -- SodaStream International Ltd. (SODA), the No. 1 sparkling water brand in the world, today announced a new partnership with internationally-renowned fitness and nutrition expert, Jillian Michaels, who will star in the company's upcoming national infomercial. The infomercial, which will debut in November 2017, will drive home SodaStream's hydration benefits for consumers – and spotlight the SodaStream Fizzi and the brand's newly-released Fruit Drops natural flavor essence drink mixes.Jillian Michaels and Daniel Birnbaum at SodaStream's Infomercial Shoot.More

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Deal

11/2015

SodaStream signs deal with American Diabetes Association MOUNT LAUREL, N.J., Nov. 3, 2015 /PRNewswire/ -- SodaStream International Ltd. (SODA), the leading global manufacturer and distributor of home sparkling water makers, announced today that it will be a National Stop Diabetes® sponsor of the American Diabetes Association, in a strategic effort to encourage healthy beverage choices. This strategic alliance recognizes both entities' commitment to Stop Diabetes, the 7th leading cause of death in the United States.

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