SoFi signs deal with Big Ten Conference The Big Ten Conference and Big Ten Network today announced a multi-year agreement naming SoFi as the presenting sponsor of the Big Ten Men’s Basketball Tournament. SoFi, a modern finance company taking an unprecedented approach to lending and wealth management, will not only be the on-site tournament sponsor, but also present the on-air coverage of all 10 tournament games televised on BTN.
SoFi partners with Winter X Games ESPN today unveiled the sponsors for X Games Aspen 2018, taking place January 25-28, with live coverage on ESPN and ABC. SoFi joins the list of official sponsors with returning brands Harley-Davidson, the Jeep brand, LifeProof, Monster Energy and The Real Cost (FDA). GEICO also returns as the official music sponsor.