Swarovski sponsors American Girl American Girl, the inspiring world of dolls, content and experiences, and a wholly-owned subsidiary of Mattel (MAT), today announced it has teamed up with Swarovski® crystals to create this year’s dazzling holiday windows for its flagship stores in New York, Chicago and Los Angeles. Officially unveiling on Friday, November 8, the holiday windows feature an American Girl-inspired winter wonderland radiating with 350 Swarovski crystal strands across the three retail locations, and in New York, an additional 130lbs of Swarovski crystal star dust will bedeck the space. Guests to the window unveil celebrations will be among the first to see, pose with, and even purchase an exclusive American Girl Holiday Collector doll, each of which took over 40 hours to hand embellish with over 5,000 Swarovski crystals and beads and will retail for $5,000.
Swarovski partners with The Greatest Showman To ring in the season of glitz, glamour and glee, Bloomingdale’s has teamed up with the new movie that puts style and spectacle center stage, 20th Century Fox Film’s The Greatest Showman. The highly anticipated film, in theaters December 20th, brings the story of big-top visionary P.T. Barnum to the big screen. The cinematic extravaganza guides every aspect of the retailers’ holiday celebration this year from exclusive product to in-store experiences and the iconic Bloomingdale’s 59th Street holiday windows.
Swarovski signs deal with British Fashion Council The British Fashion Council (BFC) today announces a partnership with Swarovski for the 2014 British Fashion Awards, taking place on the 1st December at the London Coliseum. Swarovski’s dedication to the fashion industry and to supporting designers makes it the perfect partner for the British Fashion Awards. This partnership will also see Swarovski create custom made awards which will be presented to the winners at the ceremony. Natalie Massenet MBE, Chairman of the BFC, commented: “We are delighted to be working in partnership with Swarovski again for this year’s British Fashion Awards. The event celebrates excellence and creativity in our industry and is one of the most glamorous star studded nights of the international fashion calendar.” “Swarovski has been supporting British designers for over 15 years, and their incredible skill, craftsmanship and creativity never ceases to amaze and inspire. This year we are thrilled to partner with the British Fashion Awards once again in this annual celebration which recognises not only our exceptional design talents, but also the creatives, models and tastemakers who are such a powerful force in setting the global fashion agenda.” Nadja Swarovski, Member of the Swarovski Executive Board This is a return to the British Fashion Awards for Swarovski, which last sponsored the event in 2009 for its 25th Anniversary. Swarovski also runs the Swarovski Collective initiative which supports emerging and established designers at London Fashion Week including newcomers Ashley Williams, Marques’ Almeida and Peter Pilotto who joined existing members Huishan Zhang and Mary Katrantzou for SS15. Established in 1989, the British Fashion Awards celebrates the contributions of British designers, creatives, models and style icons that are renowned for their ability to set the global fashion agenda. It is attended by influential industry leaders, designers, models, retailers and celebrities and is an opportunity to recognise and celebrate the outstanding global influence of the British fashion industry. Categories to be announced on the evening include: Emerging Womenswear Designer, Emerging Menswear Designer, Emerging Accessories Designer, Accessory Designer of the Year, Red Carpet Designer of the Year, Model of the Year, Brand of the Year, International Designer of the Year, New Establishment Designer, Establishment Award, Menswear Designer of the Year, Womenswear Designer of the Year, Isabella Blow Award for Fashion Creator, BFC Outstanding Achievement Award and Creative Campaign Award. Official Presenting Sponsors for the 2014 British Fashion Awards are Canon, MAC, Toni & Guy and Vodafone. Official Sponsors are American Express, Marks & Spencer, Mercedes Benz, Penhaligon’s and Rightster. The British Fashion Council would like to thank Fashion Monitor and Harrogate Spa.