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The Beachwaver

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USA-IL

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Sponsor Summary
Created by celebrity hairstylist, Sarah Potempa, The Beachwaver Co. manufactures the Beachwaver, a rotating curling iron that helps consumers achieve the glamorous, relaxed beachwaved look at-home.
Deal
11/2015
Bw

The Beachwaver signs deal with Victoria's Secret Fashion Show NEW YORK, Nov. 19, 2015 /PRNewswire/ -- The Beachwaver® Co. is the official hair sponsor for the 2015 Victoria's Secret Fashion Show, airing on the CBS Television Network on Tuesday, December 8th (10PM EST/PST). Celebrity hairstylist, Sarah Potempa, was inspired by effortless hair that lasts – which could be seen on the luscious locks of the models' that had bombshell beachwaves, and was achieved using the Beachwaver® rotating curling iron. With the touch of a button on this rotating curling iron, consumers can achieve the glamorous, relaxed beachwaved look at-home. For a detailed step-by-step, see instructions below from celebrity hairstylist and inventor of the Beachwaver®, Sarah Potempa. Continue reading Runway Show: How To Get The Look:Prep hair with a volumizing mousse and blow dry up with the Beachwaver Co. Pro Dryer. Loosely blow dry hair to create beautiful volume with a natural part. Bring all hair forward and separate in to the left and right sides. Start by sectioning hair from the bottom up using the Beachwaver Co. Darby Clip. Using the Beachwaver® S1, clamp near the ends of your hair, leaving about 1" out at the ends. Then, press the arrow away from your face. The curling iron does all the work for you by rotating in both directions. You control the temperature, the speed and the rotation, so it works on all hair types and textures. Continue to curl up in large 2" sections as you move your way up. Then repeat on the other side. Spray a flexible hairspray on the Beachwaver Co. On Set Styling Brush, which is a combination of boar bristle and nylon bristles. Brush out all the waves. Tip: If you have curly or frizzy hair, try the Beachwaver Co. Mini Touch Up Iron (which was also used on some of the girls backstage the Victoria's Secret Fashion Show).The Beachwaver can be purchased at Beachwaver.com. Follow us @:@thebeachwaver@sarahpotempa#igotbeachwaved#rotatingcurlingiron Photo - http://photos.prnewswire.com/prnh/20151118/289114  SOURCE The Beachwaver(R) Co. Release contains wide tables. View fullscreen.

Read more at www.prnewswire.com
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