November 06, 2014
Adidas signs on as official sponsor for Kanye West

Participating in this sponsorship deal:

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"For 2014, we welcome to the Adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow."
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