Real Madrid unveiled a new agreement with the Alibaba group, a world-leader in e-commerce, launching the Real Madrid official online shop on their Tmall platform in China. "We are further deepening our relationship with this country with this deal with the Alibaba group, the absolute world-leader in e-commerce. This agreement with allow us to launch Real Madrid's official online shop in China to more than 600 million Chinese consumers", declared President Florentino Perez.