Anheuser-Busch InBev signs on as official sponsor for Big 12 Conference
Participating in this sponsorship deal:
Agency:
NEW YORK — Today, Anheuser-Busch and the Big 12 Conference announced Natural Light Seltzer as the Official Hard Seltzer of the Big 12 Conference. The announcement marks the first of its kind for college sports and provides exclusivity nationally in the seltzer category.
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